Justin James, TechRepublic
"I am stunned at how well Embarcadero seems to be merging its product lines with the acquired CodeGear products. Embarcadero just announced two new optimizers: one for Java (J Optimizer) and one for databases (DB Optimizer). This kind of linked release is a good example of seeing the two sides of that company march in lockstep."

Philip Howard, Bloor Research, quoted in ADT article
"What's most interesting is the convergence of application and database performance management," said Philip Howard, an analyst at U.K.-based Bloor Research, in an e-mail. "A lot of vendors only do one or the other and you really need both to avoid blame games, so I like the general approach."

James Powell, Enterprise Systems Journal
"Embarcadero's recently introduced a new All-Access "toolbox" licensing plan for its complete suite of products, including J Optimizier and DB Optimizer. With IT and QA budgets under pressure, the company recognizes that large capital equipment and software purchases are being deferred or eliminated. With performance pressures and staff cuts, employees must assume more work and additional applications and database platforms must be integrated, monitored, and managed. However, IT staff find it difficult (if not impossible) to predict what tools they will need, and securing approval and funding when they are needed is difficult.